Kitchn - Apartment Therapy Media
CLIENT: Kitchn, Apartment Therapy Media
PROJECT: Branding, Editorial Content
ROLE: As Photo and Art Director, I led the brand’s first redesign, creating design systems and a signature photographic style while producing editorial, branded, and lifestyle content across digital, social, and large-scale activations.
Samantha led the site’s first redesign and developed its visual branding. She directed all visual editorial assets and built an in-house photo studio from the ground up.
Samantha defined the look and feel of the website while overseeing major features and brand launches, including The Gift Edit, Wine Club, Cookieland, Kitchn’s Thanksgiving recipe collection, Quarantine Cookies, , Eat More Plants and Brunch Fest .
